Reach The Next Generation
Made for the marketing of the new generation.
With NextGEN you can reach and activate a new and not yet explored younger target group with a creative approach tailored to this audience and on new emerging platforms - all in one product.
HOW IT WORKS
Developed with marketing specialists for inspiring campaigns.
Client Briefing
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I want to address the relevant topics of a target group under the age of 18 years - authentically and trustworthy
Targeting solutions with high-quality data segments​
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Platform-independent campaign that uses high-quality data to address the right target group.
Engagement on relevant platforms
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The most native way of advertising to Gen Alpha is with regard to their individual platform choice and media consumption habits during their day.
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The right content creator
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For the best brand and target group fit and to create shareable experiences, esome coordinates user-generated content creation and selection. This content is perceived as more authentic, coming from real people and not brands. It is close to a recommendation by a friend that users can trust.
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Execution of client-individual NextGEN campaign​​
Have you heard of Generation Alpha?
Our NextGEN product empowers brands to authentically connect with the next generation, which was born in 2006 or later, by leveraging new platforms like BeReal or Roblox and leveraging existing ones like Snapchat or YouTube. By combining these platforms and creatives with user-generated content, we adapt to Gen Alpha's and young Gen Z's native everyday media behaviour, fostering genuine engagement and brand loyalty
Relevance
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Tap into a powerful market of 7+ million young digital natives in Germany – all equipped with smartphones and ready to engage with your brand.
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Transform your marketing ROI: 87% of German parents confirm their purchasing decisions are directly shaped by their children's preferences.
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Build authentic connections that matter: Nearly 50% of children trust influencer recommendations as much as family advice – making digital channels your direct line to young consumers.​
*Sources: Statistisches Bundesamt (2024), Medienpädagogischer Forschungsverbund Südwestt Jim-Studie (2023), marktforschung.de (2023)
Your Challenge
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"I cannot reach and target a young audience that is younger than 18 years for whom my products and services are mainly relevant."
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"I don't know how to create relevant and fitting content for ads for this younger target group."
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"I have no experience on emerging platforms that are relevant to users younger than 18 years."
Benefits
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The most native way of advertising to Generation Alpha considering their different media consumption, also compared to Generation Z and Millenials
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Test new platforms - esome coordinates user-generated content and platform selection with established partners
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Platform agnostic campaign using high-quality data segments to reach the audience precisely, focusing only on channels that are relevant for Gen Alpha or reaching them via their parents
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​​Execution of campaigns and platform selection according to Protection of Young Persons Act and in consideration of all legally relevant conditions​
All the Relevant Platforms
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Execution of campaigns and platform selection according to Protection of Young Persons Act and in consideration of all legally relevant conditions
Let's talk
Would you like to target the new generation with your campaign? Let's find out how.
Contact
Drop us a message.